Biodiversity and Ethical Business

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Reports on biodiversity and the public

A discussion paper on "Assuring biodiversity: A brandbuilding approach" (2004), sponsored by UNEP-WCMC and created by the Glasshouse Partnership, identifies strategies that could be taken to communicate the importance and urgency of conserving biodiversity by using a ’brand-building’ approach.

The Gallup Organization Hungary, on request of the European Commission, has conducted a survey study on "Attitudes of Europeans towards the issue of biodiversity" (December 2007). The study reveals that while a vast majority of people recognize the importance of protecting biodiversity and believe biodiversity loss to be serious or even very serious problem, there are still very many (65%) who are not or only vaguely familiar with the term, and many (over 60%) who feel not at all or at least not well informed.