March 30: First meeting with Marc Le Menestrel and Julian Rode - exchange of motivations and needs
Next step: Written expression of the MBA students’ motivation, general ideas, and steps to move ahead (upload until April 21)
Tuesday April 21, 17:00 -19:00: Kickoff meeting - Marisa Mittelstaedt, Kyriaki Triantafyllopoulou, Julian Rode, Ipek Aktar, Gert Cornelissen, Blanca Fullana
Next steps:
prepare and upload a report of the kick-off meeting
identify all aspects of what the GTP/Taxonomy/the study of species can potentially give to the people? How can it inspire, fascinate, be useful, contribute to sustainability, etc.?
prepare survey questions with the goal to understand what the web platform should offer (services, features, design, target groups, etc.) and how it should be "marketed" (e.g., attractive name, slogans, transparency, etc.).
arrange an interview with taxonomists to understand what drives them and why they think taxonomy deserves more attention and money
Monday April 27, 17:30: Meeting - Marisa Mittelstaedt, Kyriaki Triantafyllopoulou, Julian Rode
Next steps:
pilot survey study within Ipek’s survey (April 28 & 29)
phone interview with Chris Lyal (April 29) - prepare summary of results
prepare summary descriptive analysis and interpretation of survey results
do online search for potential competitors
do online search for information on where and how much people donate
Friday, May 8, 17:00, IDEC: Meeting - Marisa Mittelstaedt, Kyriaki Triantafyllopoulou, Julian Rode, Ipek Aktar, Gert Cornelissen, Marc Le Menestrel
Next steps:
Marisa and Kyriaki:
summary of pilot survey, create online article
summary of "donation benchmarking"; create online article or upload as attachment
update "marketing plan" article
short report on key findings and lessons learned
think about how you would like to proceed (with respect to computer game product and business plan development)
Julian:
provide feedback to the above
update survey (two main parts: biodiversity knowledge, biodiversity interests)
Thursday, May 28, 17:00, IDEC: Meeting - Marisa Mittelstaedt, Kyriaki Triantafyllopoulou, Julian Rode, Gert Cornelissen, Marc Le Menestrel, Blanca Fullana
1 June: Deadline for a draft report and a bullet point summary
17 & 18 June: Presentation of a synthesis of the results to the participants of the GTP workshop in Paris
End of June: Final evaluation of project by Marc Le Menestrel and Julian Rode
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