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Blanca Fullana (Advisor)

General Manager, Edelman Spain

Blanca Fullana majored in English Philology in 1995 by the University of Barcelona and La Trobe University (Melbourne, Australia). In 1993, after obtaining her second degree in Public Relations (University of Barcelona), she sensed a fascinating relationship between language and communication. After over 12 years of professional experience in several agencies, she is currently part of the board of managers of Edelman International, where she has been working since the year 2000. www.edelman.com

With a team of 45 professionals in both Madrid and Barcelona offices, Blanca is responsible for the leadership and management of the overall strategy of Edelman Spain. She is a specialist in team management and her three-dimensional work system, “the 3 balls” concept, has triggered success in important business challenges during the last three years.

Throughout her career, Blanca has worked in a variety of communication programs. Among them are Port Aventura’s crisis in 1996, Derbi’s return to the World Motorcycling Championship in 1998, Danone’s mad cow crisis management in 2000, digital TV license allocations by Catalonian Government in 2002 and Footlocker’s expansion in Spain, among many other on-going PR plans for pharmaceutical, consumer, technology and industrial companies. In Edelman she currently coordinates the global approach to clients such as X-box (Microsoft), HP printers, Burger King and National Geographic, among others.

Having studied in American and International schools, Blanca is fluent in 3 languages (English, Spanish and Catalan) and can manage German and French conversation. She holds a Master’s Degree in Cultural Programs Management by Universitat Pompeu Fabra (Barcelona) and she is actively engaged with Lucía Foundation for children with AIDS, Blanca is a professor at the PR Faculty and at the Communication Management Master’s Degree in the Pompeu Fabra University in Barcelona. She also, regularly lectures at The Diego Portales University in Santiago de Chile.