Biodiversity and Ethical Business

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2010 - 2nd Intergenerational Encounter for Dreaming Business on "Values for Nature and Willingness to Act"

On October 28, 2010, the Foundation for a New Ethical Business organzed the 2nd Intergenerational Encounter on Dreaming Business, this year jointly with the Barcelona NGO eco-union. As in last year, the event provided a day for intergenerational exchange between senior executives, academics, and business students. In this International Year of Biodiversity 2010, the particular intention of the Encounter was to reflect on our love for nature and how it relates to our striving towards a sustainable world. Hence, the topic was "Values for Nature and Willingness to Act". The encounter provided an inspiring environment in the Old Botanic Garden of Barcelona and used innovative techniques to help participants recover their connection with nature, to (re)discover their value for it, and to nurture their willingness to act upon it in our private and professional life.